The website I chose to analyze is Apple’s site. When the page first opens you’re greeted with a large picture of their new notebook and at the top there are a few links to their major product areas. If you scroll down you see a headline ticker and a couple small pictures of some of their newer products. The creator of this page is Apple Inc and this is made fairly obvious by the sleek, simple, businesslike design of the page. They created this website for all their consumers so that they could get the latest information of Apple’s new products directly from the source. Their audience is the consumers and prospective customers. They clearly made this site for them and this purpose because the only things on there are pictures of products and links to more in-depth information about everything.
The main appeal of the website when you first visit is to the ethos. They have their logo and products up in a very plain design. This is meant to show the audience that they are dealing with a professional company who knows what they are doing. The main page does very little to appeal to the pathos but they do try to appeal to the logos. They accomplish this by advertising a couple main benefits of their products. This tries to convince the viewer that this is the best thing to buy and that Apple has a wealth of great products. Overall, I believe that Apple has a very well designed site. They keep it focused on the products and extremely easy to use and navigate.
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